Do it the wrong way and draft copy can derail your design review. Lorem Ipsum is needed because words matter, a lot. Just fill up a page with draft copy about the client’s business and they will actually read it and comment on it.
Usually, we prefer the real thing, wine without sulfur based preservatives, real butter, not margarine, and so we'd like our layouts and designs to be filled with real words, with thoughts that count, information that has value.
